Local citations & Google Business Profile

Official NAP (name, address, phone)

Use these details exactly when creating or updating listings. Inconsistent NAP is one of the most common reasons local rankings stall — every directory should match Google Business Profile and this page.

Business name

WOW Gutters Ltd

Website

https://wowgutters.co.uk

Phone

07421 433910

Email

support@wowgutters.co.uk

Address

38 Ryland Street, Birmingham B16 8DD, West Midlands

Service area

WOW Gutters Ltd operates across Birmingham and the wider West Midlands — including Coventry, Wolverhampton, Walsall, Dudley, Sandwell, Solihull, Worcester, Redditch, and 200+ neighbourhood pages on this site. The map below shows our Birmingham base; technicians route daily across the region.

We maintain dedicated landing pages for 170+ locations across Birmingham and the West Midlands.

Directory & citation targets

Local citation building strengthens trust signals when your business name, address, and phone appear consistently on reputable UK directories. Prioritise the profiles below; copy the NAP block verbatim and use the same primary category: gutter cleaning service (or closest available).

• Google Business Profile

  Primary local listing — keep NAP, hours, services, and photos in sync with this page.

• Checkatrade

  Trade directory; use identical business name, phone, and website.

• Yell.com

  General business directory for West Midlands searches.

• Yelp

  Consumer reviews; link back to wowgutters.co.uk.

• Thomson Local

  Legacy local directory still cited by aggregators.

• FreeIndex

  UK trades listing — match categories to gutter cleaning & roofline.

• Facebook

  Social profile listed as sameAs in site schema.

• Instagram

  Brand handle @wowgutters — use West Midlands service area in bio.

Google Business Profile posts (weekly minimum)

Google rewards active profiles. Publish at least one GBP post per week, ideally tied to a real completed job. Posts can appear in branded search and the local pack — use before-and-after gutter photos, a short outcome line, and a link to the free quote page. Avoid duplicate stock text; rotate suburbs and services.

• Before & after photos from a completed gutter clean (with customer permission).
• Seasonal reminder: autumn leaf build-up across Birmingham postcodes.
• Short video clip of ground-level vacuum system — no ladders on customer walls.
• Neighbourhood discount or OAP offer with link to wowgutters.co.uk/quote/.
• New service area page published — e.g. gutter cleaning in a West Midlands suburb.
• 5-star review highlight (first name + area only) with thank-you to the customer.

Suggested CTA on every GBP post (use this UTM link so GA4 attributes traffic correctly): https://wowgutters.co.uk/quote/?utm_source=google&utm_medium=organic&utm_campaign=gbp_post&utm_content=cta_quote. After posting, share the same image to Facebook/Instagram with the matching UTM link below.

Set NEXT_PUBLIC_GBP_CID_URL in production env for a direct dashboard link.

Google review responses

Respond to every Google review within 48 hours — positive and negative. Replies show engagement to Google and reassure homeowners comparing gutter cleaners in Birmingham and the West Midlands. Use the customer's first name, mention the service (gutter clean, downpipe flush, repair), and invite them to call 07421 433910 if anything needs follow-up.

Public reviews also appear on our customer reviews page. Encourage happy customers to leave a Google review after photo proof is sent.

Backlink health (monthly audit)

Toxic or spammy links should be reviewed in Google Search Console, not ignored. WOW Gutters Ltd earns links through citations, reviews, and local press — disavow only domains that are clearly malicious (gambling, pharma, foreign scraper sites with zero relevance).

1. Google Search Console → Links → Top linking sites — flag unknown spam TLDs.
2. Export new referring domains monthly; compare to this outreach list.
3. Disavow only confirmed toxic domains via GSC Disavow Tool (not routine good links).
4. Add earned links to relevant area pages (/gutter-cleaning-{area}/) where geographically accurate.

Disavow file upload: Google Search Console Disavow Tool. Keep a spreadsheet of referring domains; do not disavow legitimate directories listed above.

Competitor backlink gaps (Ben's Gutters)

Gap analysis vs bensgutters.com — National franchise — strong directory and local press citations. Target the same reputable categories with WOW Gutters Ltd NAP and a link to the matching local area page when pitching local stories.

• Trade directories

  Examples: Checkatrade, Rated People, MyBuilder, Bark

  Outreach: Complete WOW Gutters Ltd profiles with NAP from /citations/ and request featured listing where paid.

• Local Birmingham / West Midlands

  Examples: Birmingham Mail business listings, West Midlands business chambers, Neighbourhood Facebook groups

  Outreach: Pitch before/after case studies from /the-gutter-gallery/ with link to relevant area page.

• Home improvement editorial

  Examples: Homebuilding & Renovating, Real Homes, Ideal Home (garden/drainage topics)

  Outreach: Offer expert quotes on ladder-free gutter cleaning and autumn maintenance.

• Supplier & trade associations

  Examples: Federation of Master Builders partners, Roofing merchant local pages

  Outreach: Ask for preferred contractor list inclusion after insurance documents supplied.

UTM links for ads & social (GA4 attribution)

Use these exact destination URLs in Meta Ads, Google Business Profile posts, and organic social bios so GA4 can attribute sessions by source. Do not use bare wowgutters.co.uk/quote/ on paid posts.

• GBP posts → quote

  https://wowgutters.co.uk/quote/?utm_source=google&utm_medium=organic&utm_campaign=gbp_post&utm_content=cta_quote

• Meta Ads → quote

  https://wowgutters.co.uk/quote/?utm_source=facebook&utm_medium=paid&utm_campaign=meta_ads&utm_content=lead_form

• Facebook organic → quote

  https://wowgutters.co.uk/quote/?utm_source=facebook&utm_medium=social&utm_campaign=organic_post

• Instagram → quote

  https://wowgutters.co.uk/quote/?utm_source=instagram&utm_medium=social&utm_campaign=organic_post

In Meta Events Manager, map the Lead standard event to quote form submissions only — not PageView. PageView is fired on every page load by design; Lead fires only after a successful Web3Forms submit.

Social profiles (sameAs)

• Facebook: https://web.facebook.com/wowgutters.co.uk
• Instagram: https://www.instagram.com/wowgutters/
• X/Twitter: https://twitter.com/wowgutters
• YouTube: https://www.youtube.com/@wowgutters